Logo | Lettering | Color | Icons | Brand behavior
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/5795a93d-9982-467e-b3e4-26318138df46_rw_1920.png?h=df61978a32cef0ba1a24b3954ffbd772)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/736531a6-e372-497a-8c37-ca0a55cf6815_rw_1920.png?h=ff132e98dbbd54dca0ecd49b1ac34974)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/e0f7cac2-494b-4b01-a012-4f2c10030495_rw_1920.png?h=b6cdfb5ab34b336c79091b74155e348b)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/25c50ea6-2e35-4431-92dd-0711a913796b_rw_1920.png?h=72ad42e9f94ea0b47e8a8fab89d046eb)
Grace is an association with purposes in Social Responsibility and Sustainability that houses more than 200 companies.
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/6a32ea5f-efcd-4cc0-a6a6-547462d3fb7e_rw_1920.png?h=d9343ece29ca0fa3f585333bfb521b99)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/533dad1a-eb69-406b-9029-ae6b559c139b_rw_1920.png?h=1aad2c49b78e130c729edeed7913ee68)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/9f9c7d45-a686-4e97-99c9-f4ce7212820b_rw_1920.png?h=392cb3323bffb45c726ee97acad5f1d6)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/1f007c16-e26a-4481-b757-bc847167253b_rw_1920.png?h=e5868e3f41aba5ff6e00c20a19be6887)
We choose this pallet colors to reflect some connection to the old Identity, but instead of vivid we turn down the saturation do be more trusted.
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/f56cf94a-d75f-4391-8203-b39a6850ca66_rw_1920.png?h=7023d8c2ec67f069d047cbfa405bc2e8)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/37c9b02f-3802-4026-a501-64498d843fb3_rw_1920.png?h=8e76db04f3716f81d8dd300b7e501642)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/94b3b42e-ffb7-4a13-a3b2-3f4b443d73b5_rw_1920.png?h=5ba37e8de70a15ca12a4b26f0a658400)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/51721e37-9a3c-4c5d-b970-344912bbdb33_rw_1920.png?h=0b43d789e6d726d1380d6cd402133c25)
![](https://cdn.myportfolio.com/4ecf6a3d-e12d-4142-984c-e117bb5ee808/99260be4-9b55-4e54-9c7c-929ddb4b0bbf_rw_1920.png?h=086640cdcb943c77cd3b0058159fbeff)